Here is idea how to link content:
- first of all bookmark image should correspond to interest on the website
- since fav-links picks up website title its already part of data ready because title usually relevant to the page
- and as addition you can add some tags separated with commas or pipes which will help you find bookmark in future (for example you are adding website called "Electric Run" and add some keywords like | Light | Show to find it in future because you will remember that it was something with light or show)